Martin Vonk is a lecturer in Online Business and Innovation at Avans University of Applied Sciences in Hertogenbosch, The Netherlands. Martin has a Bachelor’s Degree in Sociology from the University of Utrecht and a Master’s Degree in Business Studies from the University of Amsterdam. As sociology has its roots in the behavior of crowds Martin focused during his masters Business Studies in addressing the crowd to come to business innovation. He is specialized in Innovation, Marketing and Co-Creation.
Martin has worked as an online marketeer at several companies to increase business outcome by unleashing the innovative strength of their consumers. He still provides his service as an independent consultant on innovative business performance to several companies in The Netherlands. Martin also organizes several innovative programs where science and practice meet to come to innovation.